Personal branding establishes who you are, what you offer and who your customer is. It gives you the content for your marketing – for building and maintaining awareness. Thankfully this is made easier today due to social platforms like Instagram. Easier, yes. But it also brings with it a pressure to deliver a consistent, visually compelling, brand story.
The important word there is ‘story’. The why and the how – as well as the who.
What is personal branding photography?
It is the creation of a selection of branding images that tell the story of you and your personal brand. Branding photos that are carefully styled and crafted to show the people behind the brand as well as the actual product or service that you offer. Images that are authentic but also inspiring.
Personal branding shoots are a very important investment in your business and should be planned carefully to ensure you get a fabulous range of images that you can use across all your communication channels in print and screen resolution. The photo shoot will of course include some headshots but will ultimately delve much deeper into how it feels to work with you.
If you are interested in a branding photo shoot like this please get in touch so that we chat about how best to tell your story in pictures to attract your ideal clients.