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What to Wear for Your Brand Photoshoot


What to Wear for Your Brand Photoshoot: Tips to Help you Show Up with Confidence 

When you prepare for your shoot, the outfits you choose are important and aren’t just about looking good. The clothes you choose are powerful tools that can express your brand’s values, professionalism, and personality.  


Planning Your Outfits 

When getting ready for your shoot, it’s important to plan out your outfits in advance. This not only saves time on the day of the shoot but also ensures that you have a variety of looks to choose from. 

  • Selecting the Right Number of Outfits 

I would recommend having between three to five different outfits for your photoshoot. This allows for diversity in your images while still maintaining a cohesive aesthetic that aligns with your brand. 

  • Creating Visual Interest by Mixing and Matching 

To create visually engaging photos, consider combining different styles within each outfit.  

For example: 

  • Pairing a tailored blazer with jeans for a balance of professionalism and casualness. 
  • Mixing edgy and feminine pieces for a unique look. 

Don’t be afraid to experiment with different combinations until you find what works best for your brand. 

  • Prioritising Comfort and Confidence 

While it’s important to look good in your chosen outfits, it’s equally important to FEEL comfortable and confident wearing them. When you’re at ease during the shoot, it shows in the final images. 

  • Highlighting Your Best Features 

Another aspect of creating the perfect outfit is highlighting your best features through strategic styling techniques. 

For example: 

  • Emphasise your waist – highlighting your waist can create a flattering silhouette.  Consider wearing dresses or tops that cinch at the waist or add a belt to accentuate this area. 
  • Choose a flattering neckline – opt for necklines that complement your facial features and body shape.  V-necks can elongate the neck and draw attention to your collarbone, while scoop necks can be flattering for showcasing delicate features. 
  • Play with proportions – understanding your body proportions can guide your clothing choices. For example, if you have long legs, high-waisted bottoms can emphasise this feature.  Alternatively, if you want to make your upper body appear longer, consider wearing high-rise trousers with a tucked-in top. 
  • Select the right fabrics – choose fabrics that enhance your body shape and provide a flattering drape.  Flowy fabrics can add softness, while structured fabrics can define your silhouette.  Consider your personal style when picking fabrics that suit you best. 
  • Identify your favourite feature – and draw attention to it.  If you love your shoulders, opt for off-the-shoulder tops.  If you enjoy showcasing your legs, choose skirts or dresses with hemlines that hit at a flattering length.  Celebrating what you love about yourself boosts confidence and personal style. 
  • Incorporating Brand Colours into Your Look 

Using your brand colours in your outfits is a great way to visually communicate your brand identity. This can be done subtly through accessories or statement pieces, depending on how bold your brand image is. 

Remember, the goal is not just to look fashionable but also to reflect your brand’s personality and values through your clothing choices. 

By carefully planning and curating your brand photoshoot outfits, you’re setting yourself up for a successful session that captures the essence of your brand in the best possible way. 


Consider the Location and Accessories 

The ambience of your brand photoshoot is dictated by more than just your outfit. The location plays a pivotal role in setting the mood and reinforcing your brand narrative. Whether your background is a colourful seaside scene, a serene natural landscape, or a polished professional office environment, location-appropriate clothing can make all the difference. 

While your clothing takes centre stage, don’t underestimate the power of accessories in enhancing your look and showcasing your personality. They can serve as visual cues that reinforce your brand’s identity. 

How Accessories Can Elevate Your Look 

Here are some ways accessories can elevate your look: 

  • Statement jewellery can add a touch of glamour. 
  • Hats or unique hair accessories can inject an element of fun. 
  • Even practical items like glasses or laptop bags can be chosen to align with your brand aesthetics. 

Remember, every element in your photoshoot should work together to create a cohesive visual story that resonates with your target audience. So, choose wisely! 


Common Mistakes to Avoid 

Even the most well-planned brand photoshoot can go awry with a few common outfit mistakes. Your goal is to project a polished and impactful look in your photos, and avoiding these pitfalls will help you achieve just that. 

  • Small repetitive patterns 

Small repetitive patterns can be deceiving. While they may look great in person, they often look distorted in photos. This can dilute the impact of the image. Instead, opt for solid colours or larger, more spread-out patterns for your outfits. 

  • Clashing outfit’s colour scheme with shoot location 

Don’t forget to match your outfit’s colour scheme with that of the shooting location. An outfit that clashes with the surroundings can be jarring, while one that blends in too much might cause you to disappear into the background. Be mindful of the location’s dominant colours and choose outfits that contrast nicely without being overly bold. 

  • Ignoring the importance of underwear 

Underwear is often overlooked but plays a crucial role in achieving a smooth silhouette in photos. Particularly when working with figure-hugging or sheer garments, visible lines or the wrong fit can spoil an otherwise perfect shot.  

Consider seamless and appropriate undergarments that offer support without compromising on comfort. 


Final Touches and Preparations 

Finalising your shoot outfits requires attention to the finer details that transform good photos into great ones. This stage is critical for ensuring your visual brand storytelling is seamless and captivating. 

Tips for Finalizing Your Brand Photoshoot Outfits 

  • Try on Each Outfit 

Set some time aside to try on each outfit, complete with accessories and shoes, to make sure you are happy with how everything works together. 

  • Wash and Iron Clothes  

To present the most polished version of yourself, iron all your outfits before the shoot. Crisp and smooth clothes communicate professionalism and attention to detail. 

Selecting the right outfits for a brand photoshoot is more than just picking out clothes; it’s curating the visual elements that will communicate your brand’s values and personality to your audience. 

It’s essential to invest time and effort in this process, as these images will serve as a lasting impression of your personal brand. 


Apply the tips and advice from this post to create a wardrobe that’s authentic to your style. Remember, your clothing choices should empower you, reflecting your unique identity and the message you want to convey. 




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