How to Set Up and Use a Facebook Business Page for Your Business

Still wondering if your small business really needs a Facebook Page For Your Business? Let me tell you: it does. Whether you’re a handmade crafter, a coach, or run a service-based business, having a Facebook Business Page gives you a legit presence, helps new clients find you, and opens up powerful tools to grow your brand—all for free.

Sound familiar? You set up a page, posted once or twice, and then… crickets? Don’t worry, you’re not alone. I’ll walk you through everything step-by-step, even if you’re just getting started.

(Keep reading and SAVE this post—I’ll show you how to set it up and start seeing results fast!)

Step-by-Step: How to Set Up Your Facebook Page For Your Business

1. Log into your personal Facebook account

2. Click the menu (top right), then select Page under “Create”

3. Choose a page name (usually your business name)

4. Select a category (e.g., Product/Service, Personal Brand, etc.)

5. Fill in description, website, email, and phone number

6. Upload a profile photo and cover photo

👉 This is the perfect place to use your professional brand images! A photo of YOU creates instant trust. If you haven’t yet got professional photographs of you and need some help, package details can be found here

What to Post (and What Not to Overthink)

Once your page is live, post at least 1–2 times per week. You don’t need to overcomplicate it.

Here’s a simple rotation to keep it engaging:

• Behind the scenes: Share a day-in-the-life photo

• Tips: Teach something useful your audience wants to know

• Client shoutouts or testimonials

• Promote your offer with clear calls to action

Use your mini branding photos to make every post pop. Stop scrolling for random images. Having your own visuals saves time and sets you apart.

How Often to Post

Start small. 2-3 times a week is perfect. Consistency is more important than volume.

Batch create your posts using Canva, then schedule them in Meta Business Suite. Set it and forget it!

Using Insights to Improve

Click “Insights” on your page to see what posts get the most likes, comments, and clicks. Ask:

• What kind of images get the best response?

• Are people clicking my links?

• What time of day are they engaging most?

Use this to tweak your future posts.

If you are struggling with any part of these and would like to book a 1:1 zoom call we can share screens and I can help you. You can book here

Why Professional Images Make a Big Difference

Posts with your face or hands-on visuals get far more reach than text-only updates. It makes you look credible, confident, and approachable.

That’s why I recommend booking a Mini Personal Branding Shoot if you haven’t already.

You’ll get:

• Scroll-stopping photos that work for Facebook, Canva, and beyond

• A library of content to use over and over

• A cohesive brand look that boosts your confidence and conversion

Recap: Facebook Page For Your Business Essentials

1. Create your page and fill out all key info

2. Use personal, branded photos

3. Post 2–3x/week with a mix of tips, behind-the-scenes, and offers

4. Schedule posts ahead using Meta tools

5. Check Insights to keep getting better

Want to Look More Professional Instantly?

Book a Mini Branding Photoshoot with me! It’s affordable, fast, and gives you high-quality photos you can use on your Facebook page, Instagram, Canva, emails, and more.

Sarah

If you are still struggling with getting your page together of you don’t still know what to post and when then why not book a 1:1 session with me and we can talk it all through together.

Lets connect on the below platforms 

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