How to Set Up and Use an Instagram Page for Your Business

If you’ve ever thought, “I know I should be on Instagram, but I have no idea where to start,” you’re not alone. Instagram can feel overwhelming at first—but it doesn’t have to be.

This beginner-friendly guide will walk you through exactly how to set up your Instagram business page and use it in a way that actually helps you grow.

(Bookmark this post—it’s packed with tips that’ll save you time and confusion!)

Step-by-Step: How to Set Up Your Instagram Business Page

1. Download the Instagram app and create an account using your business email.

2. Choose a business name and username that reflects your brand.

3. Go to Settings → Account → Switch to Professional Account

4. Select “Business” and choose your category (e.g., Local Business, Coach, Photographer).

5. Fill out your bio with a clear description and a link to your website or booking page.

6. Add a profile photo—this is where a clean, professional headshot from your mini branding shoot really shines.

What to Post (And How to Keep It Simple)

Instagram thrives on visual storytelling.

Here’s a weekly post structure to help you stay consistent:

• Monday: Share a behind-the-scenes or workspace pic

• Wednesday: A quick tip or mini tutorial

• Friday: A call to action—promote your offer, lead magnet, or booking link

Don’t overthink it. Use Canva to add your branding and pair your content with scroll-stopping images from your photoshoot.

How Often to Post

Aim for 3 posts per week and 3–5 stories per day. Stories can be casual: a coffee break, setting up for a client, or sharing a win.

Need visuals? That’s exactly what your mini branding session is for.

Having your own image library makes it SO much easier to stay consistent without the stress.

How to Use Hashtags, Captions & Calls to Action

• Use 5–10 targeted hashtags (think: #smallbusinessuk #londoncoach #handmadejewellery)

• Write captions that are helpful and conversational. Ask questions to boost engagement.

• Always end with a CTA: “DM me to book,” “Tap the link in bio,” or “Share this with a friend.”

Why Instagram Stories & Highlights Matter

Stories give people a daily peek into your business. Use them to:

• Share testimonials

• Show behind-the-scenes

• Run polls or Q&A boxes

Save your best stories into Highlights (e.g., About Me, Services, Reviews) so new visitors can quickly learn who you are.

Again, great visuals make these Highlights look polished and professional—another reason to use your mini shoot photos!

Insights: What’s Working?

Click “Insights” in your profile to check:

• Which posts get the most saves or shares

• What content drives profile visits and website clicks

This tells you what your audience loves—and what to post more of.

Recap: Instagram Essentials

1. Set up a business profile with clear info and a branded photo

2. Post 3x per week using tips, behind-the-scenes, and CTAs

3. Use Stories daily and organize Highlights

4. Track Insights and tweak what’s not working

5. Use branded visuals to stand out

Want to Show Up Like a Pro on Instagram?

Get your own library of branded content with my Mini Branding Photoshoot.

You’ll have:

• Professional, on-brand images for posts, stories, and highlights

• A cohesive look that makes your Instagram feel intentional and inviting

• Confidence knowing your visuals reflect the real you

Sarah

Lets connect on the below platforms 

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